Thank you to our partners!

Shop Local!

Roots2Rock highlights our unique local venues and the artists who grace those stages. We do this with the support of our partners, local businesses serving the hometowns in our region. Small business Saturday is this coming weekend. During the holidays and all year shop local. When you shop locally for every $100 spent $68 stays in the community. Shopping locally creates more economic diversity, creates locally controlled jobs and strengthens the community. Our partners are some of the best local businesses around!

What is Roots2Rock on the road?

Our Roots2Rock on the road series is just as it sounds. Our crew packs the gear in the wagon and hits the road to bring you live music streamed on our Facebook page. These live streams come from taprooms, smaller listening rooms and even recording studios. When we say live we mean a multi-camera switched live stream that will immerse viewers into the performance. In addition to music you see interviews with the artists and the people who run our unique venues. Like us on Facebook or follow us on Twitter to find out when the next live stream will be.

Our Mission

Our mission is to help promote artists and small businesses by telling their stories. We invite you to watch Roots2Rock. Then visit our venues, restaurants, shops and outdoor recreation opportunities that make the Virginia’s Blue Ridge region so special. To learn more about our region click here Contact us to learn more about Roots2Rock.

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